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Made people reminisce about the perfect conditions for a hot chocolate


The tool I hold in highest regard when it comes to creation and communication, is empathy. How do you reach, appeal to or even change someone whose attitude to life might be totally different from your own? The first thing I do with any challenge is to look at the problem from the other individual's perspective, no matter who it might be.

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Printed bloody knickers in the national newspaper

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Wrote a 16 chapter interactive story for the biggest festive campaign of the year


Made sure Gen Z doesn’t drink and drive by giving them a bigger purpose

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Taught the British to swear in foreign languages

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Re-invented the Trojan Horse,
but made it "shovel"

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This does not exist yet, and that is a shame.

Actually made people quit smoking in an ideal world


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