Say Out Loud!
24 hour Doritos pitch at AMVBBDO
BRIEF Create a bold campaign in which Doritos redefines culture
EXECUTION There are not enough English words to describe how delicious Doritos are. We decided to teach the British how to say "Fucking delicious" in foreign languages, using their own phonetics. By teaching people a new language, people all over the world will get the chance to be connected.