By making smokers physically aware of the amount of non-smoker’s space they take up, Smoke Bladder™ is an embarrassing solution to an invisible problem.
From now on it’s obligated by law to carry it with you at all times, if one wishes to smoke.
That’s rather inconvenient; until you reach a point where you can relieve your bladder, the balloon filled with your smoke will be with you in the toilet, the classroom, not to mention that you’ll be in other people's way all the time.
The perks of smoking will not outweigh the cons, but at least they’ll only bother you.
In collaboration with Shoshanna Israeli