#PAKJEHOUDINGAAN

 

BRIEF

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Grow the sales of the Regular DubbelFrisss range by creating a fun experience within our newly designed packaging. 

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SOLUTION

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Everyone’s posture has worsened due to studying and working from home. That’s why we’ll use the positive fruitiness of Dubbel Frisss to help Gen Z with their posture. By adding a small instruction onto the packaging, we incentivize everyone to do some posture-correcting. With the hashtag you can share your Dubbel Frisss posture-package selfie, which will definitely result in a bandwagon of people trying to make it weirder every day.

 

Using Gen Z’s platforms and talking their language, is the only way to appeal to them. By creating a fun, sharable thing around a real problem, with the added benefit of looking goofy, is potential hype-material.