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#PAKJEHOUDINGAAN

 

BRIEF

Grow the sales of the Regular DubbelFrisss range by creating a fun experience within our newly designed packaging. 

SOLUTION

Everyone’s posture has worsened due to studying and working from home. That’s why we’ll use the positive fruitiness of Dubbel Frisss to help Gen Z with their posture. By adding a small instruction onto the packaging, we incentivize everyone to do some posture-correcting. With the hashtag you can share your Dubbel Frisss posture-package selfie, which will definitely result in a bandwagon of people trying to make it weirder every day.

 

Using Gen Z’s platforms and talking their language, is the only way to appeal to them. By creating a fun, sharable thing around a real problem, with the added benefit of looking goofy, is potential hype-material.